Innovation and Cisco Live Amsterdam

 

 

Cisco Live reveals and unwraps an interesting excitement amongst Cisconian’s all over the world, and specifically, the Product Managers get a new high. 

    We want to show case new innovations, show futuristic demos, the roadmap of new technology build out, and love having discussion with the customers to understand their requirements. Sometimes formal, and sometimes informal.

  Don’t get me wrong it’s "a lot of work" leading to Cisco live, and it exacerbates especially right after new year’s. There are endless days and nights, you feel as if weeks have merged together. The product Managers and Technical Marketing Engineers, work with various Cisco internal Team for new content, and then also for schedules, logistics for the whole event.

  Reviews after review, stakes get higher and higher, and the time is always short. We march along and get to Cisco Live all pumped up and excited. And Then There it is, you see the banners of Cisco Live all over the event center.

 

Synopsis of Cisco Amsterdam Live.

 

This year, Cisco Live Amsterdam brought together over 100s of whisper suite meetings covering Switching, Catalyst Center, ISE, Meraki, Security, Routing, Data Center, Wireless  and many more technologies. The overarching theme was the presentation of the long-term portfolio strategy, which was shared with the customers—yes, whispered to the customers, as we put it lightly.

In these exclusive Whisper Suites, customers had the opportunity to engage with Product Managers, gain insights into new innovations and strategic roadmaps for various techs. Some announcements were made, while others were still in the planning stages. These discreet sessions allowed customers to plan their long-term solution strategies tailored to their specific needs.

This year hot topics included, discussions on Zero Trust with the broader security strategy. Sustainability, smart building technologies, Artificial Intelligence featuring Gen AI, platforms, and cloud strategies also took the center stage.

Adding to the richness of the event were multiple leadership meetings with customer leaders from EMEA, including discussions with BE leaders like Greg Dorai, Chandan Mehndiratta, Jeevak Bhatia, and Katie Gonzalez, covering a wide range of topics.

The agenda was not limited to formal meetings; numerous dinner events and receptions provided the perfect backdrop for informal discussions.

       Cisco Live served as a convergence point for various Cisco teams, bringing them under one roof. It became a platform for product managers across different business units to showcase their innovations and, more importantly, collaborate for new innovations.

The event played a pivotal role in defining new strategies, fostering innovative ideas, and even conceiving new products. Customers actively shared their experiences and needs, creating a feedback loop that propelled product managers to build upon existing ideas, ultimately leading to groundbreaking innovations.

In essence, Cisco Live emerged as a dynamic hub where innovators seamlessly built upon each other's ideas, creating a fertile ground for the birth of new and transformative technologies for the future. and in short, we are creating, " The bridge to possible"